Breaking codes and asserting yourself: this the EmpowHER spirit

To mark International Women's Rights Day, Barbara Bui and the women of Paris Saint-Germain women share their experiences, their struggles and their pride in evolving in an environment where they impose their place. 

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Through this partnership, PSG and Barbara Bui are exploiting a shared passion for Parisian elegance and the reputation of Paris throughout the world. These two brands are also united in their quest for excellence and their international influence. This collaboration promises to bring together the contemporary and modern energy of sport and fashion. From next season, the players will receive two pre-match presentation outfits, a formal outfit and a more casual outfit that Barbara Bui has created for them after acquainting herself with the desires of these strong personalities.

« I really enjoyed the creative work involved in dressing the Paris Saint-Germain women’s football team. It’s a fantastic team! I have always loved articulating the character and personality of women. The talent of these elite athletes is the embodiment of this. It’s a joy to dress them! »

- Barbara Bui, Creator of the eponymous French luxury brand

« Paris Saint-Germain is proud and happy to be the first French women’s football club to sign a partnership with an official outfitter with the authenticity of Barbara Bui. Since 1987, the brand has continued to play with fashion codes to promote femininity and its excellence. This partnership – which highlights their shared Parisian roots – is more than a marriage of convenience. Rather, it is a coming together of passions. »

- Fabien Allegre, PSG Chief Brand Officer